ONLINE WORKSHOP
PRESENTED BY TRAN NGUYEN
2-SESSION VIRTUAL WORKSHOP
Downloadable Materials
Included are 2 presentations created to help with the teaching of the social media system. Additionally, pre-workshop + sign-up forms, as well as post-workshop survey forms, are included. Interactive Quizizz games were created and included to fit the format of this workshop.
DAY 1
THE INTRODUCTION + BUSINESS PAGE
This session zeroes in on the definition of social media marketing and how it's a real career in today's work industry. Teenagers will learn how to define whom they want to help and choose the right target audience, which is an important skill in customer service jobs. They will also learn how they can sell their ideas and reach many people with good writing and the right vocabulary.
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Teenagers will learn the step-by-step process of how to set up their own business on social media. They will learn how to grow and maintain the page, which includes learning what to post, healthy ways to gain followers, and how to understand the analytics and improve upon them. Social media safety and policies will also be discussed in this session.
THE ADVERTISING GUIDE + CONCLUSION
DAY 2
This session will help teenagers gain awareness on a side to social media that they've never seen before - the advertising platform. They will learn the simple process of how to make an advertisement on social media, the importance of having a budget, and what to consider when making one. This session will also overview examples of different types of ads out there and how each serves a purpose for the ad creator.
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This session concludes the workshop and will go over how teenagers can apply the skills taught in the previous sessions to their current lifestyle. Teenagers will learn about a career in social media marketing and what opportunities are open for them.